Elements and Performance Criteria
- Analyse TCF market conditions
- Domestic conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified
- Global conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified
- Significance of TCF product range on the global market is analysed
- Key components of the TCF supply chain are identified and influences on supply chain conditions are analysed
- Features of mainstream and niche markets within the TCF market are examined
- Role of merchandising in the TCF marketplace is examined
- Analyse the characteristics of the TCF market
- Current information on the TCF market is accessed and analysed to determine trends influencing TCF production and supply
- TCF market segmentation, targeting and price positioning are analysed for TCF product range
- Key characteristics of TCF market segments are identified and implications for marketing activity examined
- Consumer behavior for TCF product range is analysed
- Determine marketing features of a TCF product
- Technical specifications of a TCF product are identified and implications for market positioning determined
- Role of creativity in the marketing of TCF products is analysed
- Networks applying to the marketing and merchandising of a TCF product are identified
- Strengths, weaknesses, opportunities and threats applying to a TCF product are identified and implications for marketing examined